{"id":5732,"date":"2017-01-13T00:00:00","date_gmt":"2017-01-12T23:00:00","guid":{"rendered":"https:\/\/global-exam.com\/blog\/blog\/toefl-itp-vocabulaire-la-commercialisation-et-la-publicite\/"},"modified":"2022-08-30T17:25:07","modified_gmt":"2022-08-30T15:25:07","slug":"vocabulaire-la-commercialisation-et-la-publicite","status":"publish","type":"post","link":"https:\/\/global-exam.com\/blog\/fr\/vocabulaire-la-commercialisation-et-la-publicite\/","title":{"rendered":"Vocabulaire : La commercialisation et la publicit\u00e9"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>Dans cet article, retrouvez notre fiche de vocabulaire pour apprendre \u00e0 parler de la commercialisation et de la publicit\u00e9 en anglais.<\/p>\n<\/div><div class=\"fusion-widget-area fusion-widget-area-1 fusion-content-widget-area\"><style type=\"text\/css\">.fusion-widget-area-1 {padding:0px 0px 0px 0px;}.fusion-widget-area-1 .widget h4 {color:#333333;}.fusion-widget-area-1 .widget .heading h4 {color:#333333;}.fusion-widget-area-1 .widget h4 {font-size:18px;}.fusion-widget-area-1 .widget .heading h4 {font-size:18px;}<\/style><div id=\"custom_html-484\" class=\"widget_text widget widget_custom_html\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><div class=\"textwidget custom-html-widget\"><div class=\"full-widget-flag\"><img class=\"widget-title-icon\" src=\"\/blog\/wp-content\/uploads\/2022\/06\/Trac-34.png\">EXAM<\/div>\r\n<div class=\"full-widget-content\">\r\n<h3 class=\"full-widget-title highlight\">\r\n<strong>Pr\u00e9parez-vous<\/strong> pour votre certification en langue<\/h3>\r\n\t<div class=\"widget-cta\"><a href=\"\/blog\/fr\/ressources\/ebooks\/ebook-toeic\/\" style=\"color: white !important; text-decoration: none !important;\">D\u00c9COUVRIR NOS FORMATIONS<\/a><\/div><\/div><\/div><\/div><div class=\"fusion-additional-widget-content\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><table>\n<tbody>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\"><strong>Anglais<\/strong><\/p>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Advertisement<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\"><strong>Fran\u00e7ais<\/strong><\/p>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Annonce publicitaire<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Advertising campaign<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Campagne de publicit\u00e9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Advertising agency<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Agence de publicit\u00e9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Outdoor advertising<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Publicit\u00e9\u00a0ext\u00e9rieure<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A booklet<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Une brochure<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A leaflet<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Un d\u00e9pliant<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A catalogue<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Un catalogue<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">The consumer<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Le consommateur<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">The consumer society<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">La soci\u00e9t\u00e9 de consommation<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A brand<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Une marque<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A global brand<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Une marque mondiale<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Market leader<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Leader du march\u00e9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Marketing survey<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">\u00c9tude de march\u00e9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Marketing manager<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Directeur responsable du marketing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Marketing team<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">\u00c9quipe commerciale<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Packaging<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Conditionnement, emballage<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A press release<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Un communiqu\u00e9 de presse<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A product range<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Une gamme de produit<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Public relations<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Relations Publiques<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Royalty \/ copyrights<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Droits d&rsquo;auteurs<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Sales representative<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Repr\u00e9sentant de commerce<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A supply<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Une offre<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A study<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Une \u00e9tude<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">To target a customer<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Cibler un\u00a0client<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">A trend<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\" style=\"margin-left: 40px;\">Une tendance<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"mobile-hidden\" style=\"margin-bottom: 45px;\"><\/div>\n<div class=\"desktop-hidden\" style=\"margin-bottom: 45px;\"><\/div>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper 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0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":58571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4781,1746,2055,2142,2160,2220,2174],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vocabulaire : La commercialisation et la publicit\u00e9 - GlobalExam Blog<\/title>\n<meta name=\"description\" content=\"Pour se pr\u00e9parer au TOEFL ITP, TOEFL IBT, TOEIC, TOEIC Bridge, IELTS ou au BULATS, voici la fiche de vocabulaire sur\u00a0la commercialisation et la publicit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global-exam.com\/blog\/fr\/vocabulaire-la-commercialisation-et-la-publicite\/\" \/>\n<meta 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