{"id":63948,"date":"2021-09-17T12:30:57","date_gmt":"2021-09-17T10:30:57","guid":{"rendered":"https:\/\/global-exam.com\/blog\/?p=63948"},"modified":"2021-10-20T15:34:07","modified_gmt":"2021-10-20T13:34:07","slug":"english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms","status":"publish","type":"post","link":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/","title":{"rendered":"Marketing Vocabulary: List Of Essential Words And Terms"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>It\u2019s no secret that learning the<strong> Marketing Vocabulary <\/strong>is essential to increase your revenue, convert strangers into clients, and nail the interview for your dream job.<\/p>\n<p>We here at <strong>GlobalExam <\/strong>can teach you everything you need to know about the marketing vocabulary in simple English for quick and easy learning. We have written this<strong> simple guide<\/strong> where you can learn about:<\/p>\n<ul>\n<li>The <strong>meaning<\/strong> of marketing;<\/li>\n<li>The marketing <strong>vocabulary terms<\/strong>;<\/li>\n<li>The <strong>digital<\/strong> marketing terms;<\/li>\n<li>Marketing\/<strong>Branding &amp; Content<\/strong> marketing terms.<\/li>\n<\/ul>\n<p>So without further ado, let\u2019s dive right into it and <a href=\"https:\/\/global-exam.com\/en\/general\/english\">learn English the correct way!<\/a><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:25px;}.fusion-button.button-1 .fusion-button-text {text-transform:none;}<\/style><a class=\"fusion-button button-flat button-large button-default button-1 fusion-button-span-no fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/auth.global-exam.com\/register\"><span class=\"fusion-button-text\">Test My Level For Free<\/span><\/a><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 30px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 30px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p>Whether you wish to take the<a href=\"https:\/\/global-exam.com\/en\/exam\/ielts\">\u00a0IELTS<\/a>,\u00a0<a href=\"https:\/\/global-exam.com\/en\/exam\/toeic\">TOEIC<\/a>,\u00a0<a href=\"https:\/\/global-exam.com\/en\/exam\/toefl-ibt\">TOEFL<\/a>,\u00a0<a href=\"https:\/\/global-exam.com\/en\/exam\/c1-advanced\">CAE<\/a>,\u00a0<a href=\"https:\/\/global-exam.com\/en\/exam\/cambridge-fce\">FCE<\/a>,\u00a0<a href=\"https:\/\/global-exam.com\/en\/exam\/toeic-bridge\">BRIDGE<\/a>,\u00a0<a href=\"https:\/\/global-exam.com\/en\/exam\/bulats\">BULATS (Linguaskill)<\/a> or even the <a href=\"https:\/\/global-exam.com\/en\/exam\/bright-english\">BRIGHT ENGLISH,<\/a>\u00a0you need to enhance your\u00a0<a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-list-all-the-essential-words-you-need-to-know\/\">English vocabulary<\/a>\u00a0in order to prepare for your test. We have have made a long list of vocabulary worksheets:<\/p>\n<ul>\n<li class=\"entry-title fusion-responsive-typography-calculated\" data-fontsize=\"45\" data-lineheight=\"56.25px\"><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-anthropology-vocabulary-definition-of-words-and-concepts\/\">Anthropology Vocabulary<\/a><\/li>\n<li class=\"entry-title fusion-responsive-typography-calculated\" data-fontsize=\"45\" data-lineheight=\"56.25px\"><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-chemistry-vocabulary-essential-list-of-words-and-phrases\/\">Chemistry Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-stock-market-vocabulary-top-100-words-you-need-to-know\/\">Stock Market Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-real-estate-vocabulary-glossary-for-accomodation-terms\/\">Real Estate Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-purchase-vocabulary-glossary-of-common-words-and-phrases\/\">Purchase Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-product-vocabulary-useful-terms-to-learn-for-a-company\/\">Product Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-research-vocabulary-list-of-words-terms-and-concepts\/\">Research Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-phone-vocabulary-common-words-and-phrases-to-use-daily\/\">Phone Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-payment-vocabulary-learn-the-related-terms-and-methods\/\">Payment Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-office-supplies-vocabulary-list-of-stationery-items-to-know\/\">Office Supplies Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-management-vocabulary-top-words-to-improve-your-skills\/\">Management Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-law-vocabulary-the-a-to-z-guide-to-legal-terms-worksheet\/\">Law Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-human-resources-vocabulary-learn-basic-phrases-and-terms\/\">Human Resources Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-factory-vocabulary-top-words-for-industrial-production\/\">The Factory Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-list-bank-and-finance-useful-terms-to-learn\/\">Vocabulary List: Bank and Finance<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-computer-vocabulary-lists-of-basics-words-you-should-know\/\">Computer Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-social-media-vocabulary-list-of-definitions-to-know\/\">Social Media Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-meteorology-vocabulary-list-of-words-related-to-climate\/\">Meteorology Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-culture-vocabulary-list-most-common-words-and-phrases\/\">Culture Vocabulary List<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-architecture-vocabulary-list-top-100-common-words-used\/\">Architecture Vocabulary<\/a><\/li>\n<li><a href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-sociology-vocabulary-top-100-glossary-of-terms-to-know\/\">Sociology Vocabulary<\/a><\/li>\n<\/ul>\n<h2><a id=\"post-63948-_30j0zll\"><\/a>What Exactly Is Marketing and What Is Its Purpose?<\/h2>\n<p>Let\u2019s start from the very beginning and understand the <strong>meaning<\/strong> of marketing. Basically, marketing is the business (or action) that a company takes to promote a product or a service.<\/p>\n<p>Today, all companies and organizations must implement marketing in their strategy to ensure their <strong>growth and success<\/strong>. The company can adopt many marketing techniques to increase the sales of their products or services they are promoting. In a nutshell, marketing is one of the most important key aspects of any business.<\/p>\n<p>The benefits of marketing go<strong> beyond<\/strong> raising awareness about your brand. It can also make it trustworthy and unforgettable to clients. Perhaps, even to those who have not become your clients yet. Of course, all this will help you generate traffic, qualify leads, increase your revenue, and help achieve your goal.<\/p>\n<p>If you are building a company from scratch or haven\u2019t been hitting your target, you must take a look at your <strong>marketing strategy<\/strong> and figure out the best that can work for your business.<\/p>\n<p><img class=\"aligncenter wp-image-65055\" src=\"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748.jpg\" alt=\"digital marketing presentation on a laptop sitting on a table\" width=\"670\" height=\"280\" srcset=\"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748-200x83.jpg 200w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748-300x125.jpg 300w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748-400x167.jpg 400w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748-600x250.jpg 600w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748-768x320.jpg 768w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748-800x334.jpg 800w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748-1024x427.jpg 1024w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748-1200x501.jpg 1200w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing-vocabulary-e1632757477748.jpg 1280w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<h2><a id=\"post-63948-_1fob9te\"><\/a>Marketing Vocabulary: List of Essentials Terms to Know<\/h2>\n<p>Want to run smart, impressive marketing strategies for your company, service, or organization? Learn <strong>the marketing vocabulary terms!<\/strong> You will find yourself understanding others perfectly, speaking to customers and vendors confidently, and you will sound extremely professional and smart\u2026 Trust us, it\u2019s important.<\/p>\n<p>Although there are hundreds of words to learn, we decided to focus on the most common ones that everyone uses in a <strong>simple, easy-to-read table. <\/strong><\/p>\n<p>Don\u2019t forget to bookmark this <strong>marketing vocabulary worksheet<\/strong> to have a handle on these words anytime.<\/p>\n\n<table id=\"tablepress-3283\" class=\"tablepress tablepress-id-3283\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><center>Words<\/center><\/th><th class=\"column-2\"><center>Definition and meaning<\/center><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">A\/B Testing<\/td><td class=\"column-2\">Comparing two different alternatives (A and B) to see which one works best.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Bounce rate<\/td><td class=\"column-2\">The percentage rate of people visiting your website, not getting impressed, and leaving. They don\u2019t click on anything or go to any other web page.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Landing page<\/td><td class=\"column-2\">The page you \u201cland on\u201d after clicking a Google search result or an ad.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Conversion<\/td><td class=\"column-2\">When someone subscribes, downloads, or requests more info about your product means they \u201cconverted\u201d. A conversion happens whenever a user does a specific action on your website.<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">SEO (Search Engine Optimization)<\/td><td class=\"column-2\">A few practices you follow to help make your website show up on the very first page of Google to be easily found by potential customers when they look up a product like yours.<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Inbound Marketing<\/td><td class=\"column-2\">Doing marketing actions to help people ( who are already interested in your product) come to your website, like providing valuable content on your blog or social media accounts.<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">CPL (Cost Per Lead)<\/td><td class=\"column-2\">A lead is someone who showed interest in what you provide by leaving their contact data, contacting the company, or sending an email. A CPL is how much it costs you to acquire this lead.<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">CPC (Cost-Per-Click)<\/td><td class=\"column-2\">A matric to determine the amount of payment for ads based on how many clicks the ad will receive. It\u2019s mostly used for marketing campaigns with Facebook Ads and Google Adwords.<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">CTA (call to action)<\/td><td class=\"column-2\">It\u2019s the finishing push to encourage the customer into purchasing your product\/service. BUY NOW and Request a Quote are some of the examples.<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Engagement Rate<\/td><td class=\"column-2\">The total number of likes, comments, and shares that your social media posts receive from the followers.<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">B2B Marketing<\/td><td class=\"column-2\">It stands for \u201cBusiness to Business\u201d marketing, and it\u2019s when one business markets its products to another business<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">B2C Marketing<\/td><td class=\"column-2\">It stands for \u201cBusiness to Consumer\u201d where the company markets its products directly to the public.<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">Ecommerce<\/td><td class=\"column-2\">Selling products on an online store.<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">KPI (Key Performance Indicator)<\/td><td class=\"column-2\">A type of measurement performance to evaluate the employee\u2019s efforts.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<h2><a id=\"post-63948-_3znysh7\"><\/a>Digital Marketing Vocabulary List: Most Common Words<\/h2>\n<p>Today, those who market their products online have more chances to get clients than anyone who isn\u2019t, regardless of who offers better quality. Basically, digital marketing is a big deal, and it\u2019s important you understand it.<\/p>\n<p>Internet advertising and online marketing are only synonyms of digital marketing, which is a way to connect you with potential customers online. There are many strategies for this type of marketing, but in general, any effort you make online is what we call <strong>Digital Marketing!<\/strong><\/p>\n<p>Some of the greatest marketing examples are blogging, social media, emails, and PPC marketing. They all have one goal: introduce people to your company and convince them to make a purchase.<\/p>\n<h3>Digital marketing terms to help in a campaign<\/h3>\n<ul>\n<li><strong>PPC (Pay-Per-Click)<\/strong><\/li>\n<\/ul>\n<p>The payment made for every time a user clicks on your ads. For example, Facebook ads are a form of PPC where you pay to get users into clicking on your ads.<\/p>\n<ul>\n<li><strong>Paid search advertising<\/strong><\/li>\n<\/ul>\n<p>Yahoo, Google, and Bing will allow you to put an ad on their search engine results pages for a specific amount of money.<\/p>\n<ul>\n<li><strong>Social media marketing<\/strong><\/li>\n<\/ul>\n<p>A free and organic way to use social media platforms for marketing your products, just like SEO (we explained above).<\/p>\n<ul>\n<li><strong>CRO (Conversion Rate Optimization)<\/strong><\/li>\n<\/ul>\n<p>Improving the user experience to get more conversions (we explained above).<\/p>\n<ul>\n<li><strong>CTR (Click-through-Rate)<\/strong><\/li>\n<\/ul>\n<p>A metric to measure how many users clicked on a hyperlink, image, CTA in an email, landing page, ads, etc.<\/p>\n<ul>\n<li><strong>Email Marketing<\/strong><\/li>\n<\/ul>\n<p>One of the oldest marketing methods is to use emails for marketing your special deals or promoting events to your target audience, once you have their contact information.<\/p>\n<ul>\n<li><strong>ESP (Email Service Provider)<\/strong><\/li>\n<\/ul>\n<p>A software service to help email marketers to send email campaigns to their subscribers.<\/p>\n<ul>\n<li><strong>Affiliate marketing<\/strong><\/li>\n<\/ul>\n<p>Paying someone else (business or influencers) to promote your products\/services on their platforms.<\/p>\n<h2><a id=\"post-63948-_2et92p0\"><\/a>Marketing &amp; Branding Vocabulary: List of the Most Common Words<\/h2>\n<p>Many people confuse marketing and branding due to the many similarities, so before learning the difference between each of them, let\u2019s find the difference in their definitions first.<\/p>\n<p><strong>Branding <\/strong>is the practices you make to shape your brand to define your company, including who you are, your logo, your values, and whatever makes you special and unique. <strong>Marketing<\/strong>, on the other hand, is the tools and strategies you actively use to promote your company.<\/p>\n<p>Here is a table to help you understand the differences with ease:<\/p>\n\n<table id=\"tablepress-3284\" class=\"tablepress tablepress-id-3284\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><center>Marketing<\/center><\/th><th class=\"column-2\"><center>Branding<\/center><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">It comes after Branding<\/td><td class=\"column-2\">It comes first<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">It drives sales<\/td><td class=\"column-2\">It drives loyalty and recognition<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">It gets the attention<\/td><td class=\"column-2\">It keeps the attention<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Its strategies come and go<\/td><td class=\"column-2\">It remains forever (till you want to change)<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">The main impact on the leads<\/td><td class=\"column-2\">Equal impact on the customer and your team<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p><img class=\"aligncenter wp-image-65056\" src=\"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518.jpg\" alt=\"online marketing guide on a tablet \" width=\"670\" height=\"283\" srcset=\"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518-200x84.jpg 200w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518-300x127.jpg 300w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518-400x169.jpg 400w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518-600x253.jpg 600w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518-768x324.jpg 768w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518-800x338.jpg 800w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518-1024x432.jpg 1024w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518-1200x506.jpg 1200w, https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-e1632757434518.jpg 1280w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<h2><a id=\"post-63948-_tyjcwt\"><\/a>Content Marketing Vocabulary: List of the Most Used Words<\/h2>\n<p>Content marketing is the core of any business\u2019s successful marketing strategy. Instead of pitching your product or service directly, you provide relevant and well-adjusted content to help customers find solutions to their issues with your product. For example, if you are selling olive oil, explain in the content all the benefits of this oil and how it can transform the client\u2019s health and overall lifestyle with its powerful natural properties.<\/p>\n<h3>Content marketing vocabulary terms to be familiar with<\/h3>\n<p>Here are the most common ones:<\/p>\n<ul>\n<li><strong>Aggregated content<\/strong><\/li>\n<\/ul>\n<p>It\u2019s when you collect content from several sources, correct it, and put it together into one piece.<\/p>\n<ul>\n<li><strong>Dynamic content<\/strong><\/li>\n<\/ul>\n<p>A content that can be displayed based on the data of the subscribers, including gender, age, interests, country, etc.<\/p>\n<ul>\n<li><strong>Anchor text<\/strong><\/li>\n<\/ul>\n<p>The text used in a hyperlink. Users constantly click on a word or phrase that is underlined and in blue. When clicked, they take you to a different page.<\/p>\n<ul>\n<li><strong>Article<\/strong><\/li>\n<\/ul>\n<p>Any written piece is called an article, and they are usually very informative and over-explain a specific topic.<\/p>\n<ul>\n<li><strong>Article Marketing<\/strong><\/li>\n<\/ul>\n<p>The best way to drive quality traffic to your website is by marketing articles. You can generate links to the content to boost the rankings of your website on search engines.<\/p>\n<ul>\n<li><strong>Autoblog<\/strong><\/li>\n<\/ul>\n<p>Using content from a different source and posting it on your website automatically.<\/p>\n<ul>\n<li><strong>Copywriting<\/strong><\/li>\n<\/ul>\n<p>Writing online marketing content or advertising content that helps generate traffic.<\/p>\n<h2><a id=\"post-63948-_3dy6vkm\"><\/a>Practice and Improve Online With Globalexam\u2019s Help<\/h2>\n<p><strong>GlobalExam <\/strong>is a training platform for language certification exams, such as TOEIC, TOEFL, IELTS, TCF, DELF, etc. We are <strong>the first e-learning platform<\/strong> that is 100% dedicated to online preparation for language tests, and we believe that to get certified, you have to work on language skills and prepare seriously for the exam. This is the reason we provide 27 tests in 5 different languages in TOEFL, TOEIC, TCF, DELF, and more!<\/p>\n<p>Our platform offers training that includes <strong>several exercises<\/strong> per each section,<strong> exam mode<\/strong> that allows you to perform tests in real-test conditions, <strong>statistics and proficiency <\/strong>to learn about your shortcomings and strengths, <strong>revision sheets<\/strong> with grammar and vocabulary corrections, and <strong>revision planning mode<\/strong> to be guided on the exercises over a given period of time.<\/p>\n<p><strong>Join us today!<\/strong><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"featured_media":65054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1736,2032,5579,2113,2148,2166,2198],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Vocabulary: List Of Essential Words And Terms - GlobalExam Blog<\/title>\n<meta name=\"description\" content=\"In this article, learn everything you need to know about the Marketing Vocabulary. GlobalExam will guide you through it step by step to help your career thrive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Vocabulary: List Of Essential Words And Terms - GlobalExam Blog\" \/>\n<meta property=\"og:description\" content=\"In this article, learn everything you need to know about the Marketing Vocabulary. GlobalExam will guide you through it step by step to help your career thrive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/\" \/>\n<meta property=\"og:site_name\" content=\"GlobalExam Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Global.Exam\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T10:30:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-20T13:34:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-list-e1632757388141.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1171\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Global_Exam\" \/>\n<meta name=\"twitter:site\" content=\"@Global_Exam\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aude\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/global-exam.com\/blog\/#website\",\"url\":\"https:\/\/global-exam.com\/blog\/\",\"name\":\"GlobalExam Blog\",\"description\":\"Le blog du sp\\u00e9cialiste de la certification linguistique\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/global-exam.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-list-e1632757388141.jpg\",\"contentUrl\":\"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-list-e1632757388141.jpg\",\"width\":1171,\"height\":540},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#webpage\",\"url\":\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/\",\"name\":\"Marketing Vocabulary: List Of Essential Words And Terms - GlobalExam Blog\",\"isPartOf\":{\"@id\":\"https:\/\/global-exam.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#primaryimage\"},\"datePublished\":\"2021-09-17T10:30:57+00:00\",\"dateModified\":\"2021-10-20T13:34:07+00:00\",\"author\":{\"@id\":\"https:\/\/global-exam.com\/blog\/#\/schema\/person\/347ff84774fa929fb1b6f9ec2c9e04cc\"},\"description\":\"In this article, learn everything you need to know about the Marketing Vocabulary. GlobalExam will guide you through it step by step to help your career thrive.\",\"breadcrumb\":{\"@id\":\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"IELTS\",\"item\":\"https:\/\/global-exam.com\/blog\/en\/exams\/ielts\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IELTS Vocabulary\",\"item\":\"https:\/\/global-exam.com\/blog\/en\/ielts\/ielts-vocabulary\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Vocabulary: List Of Essential Words And Terms\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/global-exam.com\/blog\/#\/schema\/person\/347ff84774fa929fb1b6f9ec2c9e04cc\",\"name\":\"Aude\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/global-exam.com\/blog\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9c91b1f887db129f5b6c67b2e774d9f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9c91b1f887db129f5b6c67b2e774d9f4?s=96&d=mm&r=g\",\"caption\":\"Aude\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Vocabulary: List Of Essential Words And Terms - GlobalExam Blog","description":"In this article, learn everything you need to know about the Marketing Vocabulary. GlobalExam will guide you through it step by step to help your career thrive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing Vocabulary: List Of Essential Words And Terms - GlobalExam Blog","og_description":"In this article, learn everything you need to know about the Marketing Vocabulary. GlobalExam will guide you through it step by step to help your career thrive.","og_url":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/","og_site_name":"GlobalExam Blog","article_publisher":"https:\/\/www.facebook.com\/Global.Exam","article_published_time":"2021-09-17T10:30:57+00:00","article_modified_time":"2021-10-20T13:34:07+00:00","og_image":[{"width":1171,"height":540,"url":"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-list-e1632757388141.jpg","path":"\/home\/forge\/global-exam.com\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-list-e1632757388141.jpg","size":"full","id":65054,"alt":"","pixels":632340,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@Global_Exam","twitter_site":"@Global_Exam","twitter_misc":{"\u00c9crit par":"Aude","Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/global-exam.com\/blog\/#website","url":"https:\/\/global-exam.com\/blog\/","name":"GlobalExam Blog","description":"Le blog du sp\u00e9cialiste de la certification linguistique","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/global-exam.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-list-e1632757388141.jpg","contentUrl":"https:\/\/global-exam.com\/blog\/wp-content\/uploads\/2021\/09\/marketing-vocabulary-list-e1632757388141.jpg","width":1171,"height":540},{"@type":"WebPage","@id":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#webpage","url":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/","name":"Marketing Vocabulary: List Of Essential Words And Terms - GlobalExam Blog","isPartOf":{"@id":"https:\/\/global-exam.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#primaryimage"},"datePublished":"2021-09-17T10:30:57+00:00","dateModified":"2021-10-20T13:34:07+00:00","author":{"@id":"https:\/\/global-exam.com\/blog\/#\/schema\/person\/347ff84774fa929fb1b6f9ec2c9e04cc"},"description":"In this article, learn everything you need to know about the Marketing Vocabulary. GlobalExam will guide you through it step by step to help your career thrive.","breadcrumb":{"@id":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/global-exam.com\/blog\/en\/english-vocabulary-marketing-vocabulary-list-of-essential-words-and-terms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"IELTS","item":"https:\/\/global-exam.com\/blog\/en\/exams\/ielts\/"},{"@type":"ListItem","position":2,"name":"IELTS Vocabulary","item":"https:\/\/global-exam.com\/blog\/en\/ielts\/ielts-vocabulary\/"},{"@type":"ListItem","position":3,"name":"Marketing Vocabulary: List Of Essential Words And Terms"}]},{"@type":"Person","@id":"https:\/\/global-exam.com\/blog\/#\/schema\/person\/347ff84774fa929fb1b6f9ec2c9e04cc","name":"Aude","image":{"@type":"ImageObject","@id":"https:\/\/global-exam.com\/blog\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/9c91b1f887db129f5b6c67b2e774d9f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c91b1f887db129f5b6c67b2e774d9f4?s=96&d=mm&r=g","caption":"Aude"}}]}},"lang":"en","translations":{"en":63948},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/posts\/63948"}],"collection":[{"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/comments?post=63948"}],"version-history":[{"count":9,"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/posts\/63948\/revisions"}],"predecessor-version":[{"id":67244,"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/posts\/63948\/revisions\/67244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/media\/65054"}],"wp:attachment":[{"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/media?parent=63948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/categories?post=63948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-exam.com\/blog\/wp-json\/wp\/v2\/tags?post=63948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}