| Vocabulary |
Definition |
Example |
| Advertisement |
Refers to a short video or a piece of text with an intent to convey a message that tries to persuade people to buy a product or service, etc |
She is looking for a job and an accommodation and hence, she scanned the job/property advertisements section in the newspaper. |
| Advertising campaign |
Refers to a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it. |
Coke’s brand new advertising campaign has increased their sales by 20%. |
| Advertising agency |
Refers to a company that produces advertisements. |
He is the creative director at the American-owned advertising agency that will be producing all the poster, leaflet, and television work. |
| Outdoor advertising |
Refers to advertising outside, for example beside the road using billboards, or at sports games, etc. |
We are a media agency that understands how to communicate with people on the move through outdoor advertising. |
| A booklet |
Refers to a very thin book with a small number of pages and a paper cover, giving information about all products and services. |
The company adopted the strategy of booklet marketing which in turn yielded a good ROI. |
| A leaflet |
Refers to a piece of paper that gives you information or advertises something about a particular product or service. |
Salespersons handed out leaflets to passer-by in order to promote awareness about the newly launched product. |
| A catalogue |
Refers to a physical book or an online digital website detailing the list of all goods and services provided by the brand. |
Amazon’s catalogue has all products listed from A-Z, hence considered the best in the world. |
| The consumer |
Refers to a person who buys goods or services for their own use |
Due to inflation, the new rates will affect all consumers, including businesses. |
| The consumer society |
Refers to a society in which people often buy new goods, especially goods that they do not need, and in which a high value is placed on owning many things |
The United States has been a consumer society for way too long. |
| A brand |
Refers to a particular make or in other words a trademark |
Which brand of shoes do you buy? |
| A global brand |
A product or service sold by a brand that is well known and sold in all parts of the world. |
The commercial arm of the company is launching a new phone app for its global brand. |
| Market leader |
The company that sells most of a product or service in a particular market. |
His aim is to become the market leader in providing desktop solutions to doctors and the wider health care community. |
| Marketing survey |
Refers to understanding the market or consumer behavior that is people’s wants and interests, best means to communicate with them, what competitors are doing etc. |
A market survey was recently conducted by Sephora to understand which cosmetic brands are most popular among consumers |
| Marketing manager |
Refers to the director of promotional activities |
The Marketing Manager has responsibility for the planning and execution of marketing campaigns. |
| Marketing team |
A group of people working together for promotional activities. |
The marketing team have prepared their campaign for the launch of their new product in two days time. |
| Packaging |
The process of shipping a product |
An online e-commerce company needs to have a good packaging system in order to ensure the product is delivered in perfect condition. |
| A press release |
Refers to a public statement given to the press to announce the launch of a brand new product or service. |
Jenkins authorized a press release denying rumors regarding the leak of their new product. |
| A product range |
Refers to all the types of products that a company stores and sells |
It is still a new company with a limited product range. |
| Public relations |
The process of keeping good relationships between an organization and the general public |
Environmentalists attacked the company’s ad as a public-relations gimmick. |
| Royalty |
Payment made to the legal owner of a brand or franchise by those who wish to make use of it for the purposes of generating revenue or other such desirable activities. |
Operators need to pay a royalty fee to franchise owner KFC to setup franchise outlets around the world. |
| Sales representative |
Someone whose job is to sell a company’s products, often by calling and presenting to people the company and it’s products and services. |
The sales representatives of the company drove 50 % of the sales during the last month. |
| A supply |
Refers to providing goods and services based on consumer demand in large quatities over a long period of time. |
The company manages to keep its supply intact in order to meet consumer demands. |
| A study |
The process of examining and understanding a specific subject by a brand like consumer behavior, preferences and taste in detail. |
A comprehensive study by Starbucks helped the brand in understanding consumer preferences and taste here by increasing profits by 50 %. |
| To target a customer |
Refers to the type of person to whom a company wants to sell its products or services. |
We need to find the right product to satisfy the needs of our target customers. |
| A trend |
Refers to a pattern of gradual change in process, output, sales over a considerable period of time. |
The company observed a decent trend in growth over the last one year, profits rising by 50 %. |
