||Refers to a short video or a piece of text with an intent to convey a message that tries to persuade people to buy a product or service, etc
||She is looking for a job and an accommodation and hence, she scanned the job/property advertisements section in the newspaper.
||Refers to a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it.
||Coke’s brand new advertising campaign has increased their sales by 20%.
||Refers to a company that produces advertisements.
||He is the creative director at the American-owned advertising agency that will be producing all the poster, leaflet, and television work.
||Refers to advertising outside, for example beside the road using billboards, or at sports games, etc.
||We are a media agency that understands how to communicate with people on the move through outdoor advertising.
||Refers to a very thin book with a small number of pages and a paper cover, giving information about all products and services.
||The company adopted the strategy of booklet marketing which in turn yielded a good ROI.
||Refers to a piece of paper that gives you information or advertises something about a particular product or service.
||Salespersons handed out leaflets to passer-by in order to promote awareness about the newly launched product.
||Refers to a physical book or an online digital website detailing the list of all goods and services provided by the brand.
||Amazon’s catalogue has all products listed from A-Z, hence considered the best in the world.
||Refers to a person who buys goods or services for their own use
||Due to inflation, the new rates will affect all consumers, including businesses.
|The consumer society
||Refers to a society in which people often buy new goods, especially goods that they do not need, and in which a high value is placed on owning many things
||The United States has been a consumer society for way too long.
||Refers to a particular make or in other words a trademark
||Which brand of shoes do you buy?
|A global brand
||A product or service sold by a brand that is well known and sold in all parts of the world.
||The commercial arm of the company is launching a new phone app for its global brand.
||The company that sells most of a product or service in a particular market.
||His aim is to become the market leader in providing desktop solutions to doctors and the wider health care community.
||Refers to understanding the market or consumer behavior that is people’s wants and interests, best means to communicate with them, what competitors are doing etc.
||A market survey was recently conducted by Sephora to understand which cosmetic brands are most popular among consumers
||Refers to the director of promotional activities
||The Marketing Manager has responsibility for the planning and execution of marketing campaigns.
||A group of people working together for promotional activities.
||The marketing team have prepared their campaign for the launch of their new product in two days time.
||The process of shipping a product
||An online e-commerce company needs to have a good packaging system in order to ensure the product is delivered in perfect condition.
|A press release
||Refers to a public statement given to the press to announce the launch of a brand new product or service.
||Jenkins authorized a press release denying rumors regarding the leak of their new product.
|A product range
||Refers to all the types of products that a company stores and sells
||It is still a new company with a limited product range.
||The process of keeping good relationships between an organization and the general public
||Environmentalists attacked the company’s ad as a public-relations gimmick.
||Payment made to the legal owner of a brand or franchise by those who wish to make use of it for the purposes of generating revenue or other such desirable activities.
||Operators need to pay a royalty fee to franchise owner KFC to setup franchise outlets around the world.
||Someone whose job is to sell a company’s products, often by calling and presenting to people the company and it’s products and services.
||The sales representatives of the company drove 50 % of the sales during the last month.
||Refers to providing goods and services based on consumer demand in large quatities over a long period of time.
||The company manages to keep its supply intact in order to meet consumer demands.
||The process of examining and understanding a specific subject by a brand like consumer behavior, preferences and taste in detail.
|| A comprehensive study by Starbucks helped the brand in understanding consumer preferences and taste here by increasing profits by 50 %.
|To target a customer
||Refers to the type of person to whom a company wants to sell its products or services.
||We need to find the right product to satisfy the needs of our target customers.
||Refers to a pattern of gradual change in process, output, sales over a considerable period of time.
||The company observed a decent trend in growth over the last one year, profits rising by 50 %.