Vocabulary

Definition

Example

To launch a product onto the market

Introduce something new in the market

Summer is the best period to launch a swimwear in the market.

A brand

A type of product made by a particular company

This isn’t my usual brand of deodorant

A (registered) trade mark

A name or symbol on a product that shows it was made by a particular company, and that it cannot be used by other companies without permission

Velcro is a registered trademark.

Specifications

A detailed description of how something should be done, made, etc

All products are made exactly to the customer’s specifications.

A range / line  of products

A set of similar things

I offered her a range of options.

To reach a goal

To arrive to a target

I wouldn’t have reached my goals if Naya hadn’t helped me.

To meet a deadline

A time or day by which something must be done

We’re working to a tight deadline

A target / an audience target

A goal

If you want to reach your targets you have to try hard.

A tip

An advice / suggestion to improve something for the good.

Could you please provide me some tips to improve the process and organizational structure.

Market studies

An analysis or study done by marketers to understand how the brand is performing in front of its competitors.

Please provide me a detailed market study analysis by the end of the week along with recommendations to improve our position in the market.

A research department

A part of an organization which investigates things.

Germany has the best research departments in the field of medicine.

Consumer behavior

Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.

During the recession sales suffered from cautious and price-conscious consumer behavior.

Distribution channel

One of the methods that is used for selling a company’s products or services, for example, selling them through a distributor or a retailer (= store)

Independent tire dealers remain the dominant distribution channel for passenger tires in the United States.

A call center

A large office in which a company’s employees provide information / assistance to its customers, or sell or advertise its goods or services, by phone.

Let’s call up the call center to find all the information about this product.

A sample

A small amount of something that shows you what the rest is or should be like

I got 5 free sample of shampoo to choose the best.

A market share

The number of things that a company sells compared with the number of things of the same type that other companies sell

The company has increased its market share.

To conduct  a  poll/ survey

To organize an examination of opinions, behavior, etc., made by asking people questions

It was too hard to conduct a survey that 58 percent of people did not know where their heart is.