Enhance your English vocabulary for the Company and the product




A brand

A type of product made by a particular company.

This isn’t my usual brand of deodorant.

A call center

A large office in which a company’s employees provide information / assistance to its customers, or sell or advertise its goods or services, by phone.

Let’s call up the call center to find all the information about this product.

A cheat

A person who acts dishonestly, a fraud.

When you copy on your neighbor, you’re a cheat.

A delivery

Carrying or turning over of products.

The product delivery is planned for tomorrow.

A market share

The number of things that a company sells compared with the number of things of the same type that other companies sell.

The company has increased its market share.

A purchase

Something you buy.

The company’s purchases are closely watched.

A provider / a supplier

The group/person who furnishes products or services.

Our company needs to change its business card provider.

A range / line of products

A set of similar things.

I offered her a range of options.

A (registered) trade mark

A name or symbol on a product that shows it was made by a particular company, and that it cannot be used by other companies without permission.

A trademark usually appears the a circled R appearing just before.

A research department

A part of an organization which investigates things.

Germany has the best research departments in the field of medicine.

A sample

A small amount of something that shows you what the rest is or should be like.

I got 5 free samples of shampoo to choose the best.

A target / a target audience

A goal

If you want to reach your target you have to work hard.

A tip

Advice / suggestion to improve something for the good.

Could you please provide me some tips to improve the process and organizational structure.

Consumer behavior

Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.

During the recession sales suffered from cautious and price-conscious consumer behavior.


Illegal copies

Counterfeit goods are sold at the border.

Distribution channel

One of the methods that is used for selling a company’s products or services, for example, selling them through a distributor or a retailer ( = store)

Independent tire dealers remain the dominant distribution channel for passenger tires in the United States.


Not the good one.

Fake merchandise is sold on markets.



The products’ features are fantastic!


Articles of trade.

Goods are delivered within a week.


Faithful adherence.

Customers’ loyalty is rewarded.


When it breaks down or doesn’t work properly.

The new MP3 player malfunctions so I had to take it to the after sales service.

Market studies

An analysis or study done by marketers to understand how the brand is performing in front of its competitors.

Please provide me a detailed market study analysis by the end of the week along with recommendations to improve our position in the market.


With no more paper.

Thanks to IT, we’ll turn into paperless offices.


Place where events are held.

The business premises are easy to access.

Specifications (booklet)

A detailed description of how something should be done, made…

All products are made exactly to the customer’s specifications.


Office supplies.

The stationery is in the storage room.

Wastepaper / rubbish/ trash

Things to be put away

The wastepaper can be recycled.

To advise

To give advice, tips.

Managers advise their team members on how to improve their processes.

To conduct  a  poll / survey

To organize an examination of opinions, behavior made by asking people questions.

It was too hard to conduct a survey that 58% of people did not know where their heart was.

To launch a product in(to) the market

Introduce something new in the market.

Summer is the best period to launch a swimwear in the market.

To meet a deadline

A time or day by which something must be done.

We’re working to a tight deadline.

To outsource

To subcontract to a foreign country.

To lower the price, they outsourced the manufacturing.

Packed with features

Filled with characteristics.

The new ANP is packed with extraordinary features. Go to your shop to find out!

Video settings

How to set the video: image, contrast, size…

The remote control enables to change the video settings easily.


Extremely narrow, with an extremely reduced thickness.

The ultra-thin screen of the new TV is incredible!


Free to work, obtainable.

The product is available today but we don’t know for how long.

A range of colors

An array of colors

A wide range of colors is available for this camera.

A must-have fashion accessory

A piece of equipment from the world of clothing that is absolutely necessary.

Run to your shop to get this new must-have fashion accessory!

A brand new design

A pattern that is totally new.

The sales team has to work on the brand new desogn of the product.

A device

A machine

Can you tell me what the features of the new device are.

To call the hotline

To phone the special line to get some help in case of a problem.

Impossible to set up my account, I’ll have to call the hotline to solve the problem.

To look through the intrinsinc manual

To dig deeper and research into the proper and physical guide.

Have you looked through the intrinsinc manual before calling the hotline?

To implement a scheme

To put in place a pattern.

The new supervisor will implement a new scheme hoping sales will thrive afterwards.

A soothing atmosphere

A calming ambiance.

In organic shops, you can benefit from a soothing atmosphere.

To reach a goal

To arrive to a target.

I wouldn’t have reached my goals if Naya hadn’t helped me.

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