Enhance your English vocabulary for the Company and the product
Vocabulary |
Explanation |
Example |
A brand |
A type of product made by a particular company. |
This isn’t my usual brand of deodorant. |
A call center |
A large office in which a company’s employees provide information / assistance to its customers, or sell or advertise its goods or services, by phone. |
Let’s call up the call center to find all the information about this product. |
A cheat |
A person who acts dishonestly, a fraud. |
When you copy on your neighbor, you’re a cheat. |
A delivery |
Carrying or turning over of products. |
The product delivery is planned for tomorrow. |
A market share |
The number of things that a company sells compared with the number of things of the same type that other companies sell. |
The company has increased its market share. |
A purchase |
Something you buy. |
The company’s purchases are closely watched. |
A provider / a supplier |
The group/person who furnishes products or services. |
Our company needs to change its business card provider. |
A range / line of products |
A set of similar things. |
I offered her a range of options. |
A (registered) trade mark |
A name or symbol on a product that shows it was made by a particular company, and that it cannot be used by other companies without permission. |
A trademark usually appears the a circled R appearing just before. |
A research department |
A part of an organization which investigates things. |
Germany has the best research departments in the field of medicine. |
A sample |
A small amount of something that shows you what the rest is or should be like. |
I got 5 free samples of shampoo to choose the best. |
A target / a target audience |
A goal |
If you want to reach your target you have to work hard. |
A tip |
Advice / suggestion to improve something for the good. |
Could you please provide me some tips to improve the process and organizational structure. |
Consumer behavior |
Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. |
During the recession sales suffered from cautious and price-conscious consumer behavior. |
Counterfeit |
Illegal copies |
Counterfeit goods are sold at the border. |
Distribution channel |
One of the methods that is used for selling a company’s products or services, for example, selling them through a distributor or a retailer ( = store) |
Independent tire dealers remain the dominant distribution channel for passenger tires in the United States. |
Fake |
Not the good one. |
Fake merchandise is sold on markets. |
Feature |
Characteristic. |
The products’ features are fantastic! |
Goods |
Articles of trade. |
Goods are delivered within a week. |
Loyalty |
Faithful adherence. |
Customers’ loyalty is rewarded. |
Malfunction |
When it breaks down or doesn’t work properly. |
The new MP3 player malfunctions so I had to take it to the after sales service. |
Market studies |
An analysis or study done by marketers to understand how the brand is performing in front of its competitors. |
Please provide me a detailed market study analysis by the end of the week along with recommendations to improve our position in the market. |
Paperless |
With no more paper. |
Thanks to IT, we’ll turn into paperless offices. |
Premises |
Place where events are held. |
The business premises are easy to access. |
Specifications (booklet) |
A detailed description of how something should be done, made… |
All products are made exactly to the customer’s specifications. |
Stationery |
Office supplies. |
The stationery is in the storage room. |
Wastepaper / rubbish/ trash |
Things to be put away |
The wastepaper can be recycled. |
To advise |
To give advice, tips. |
Managers advise their team members on how to improve their processes. |
To conduct a poll / survey |
To organize an examination of opinions, behavior made by asking people questions. |
It was too hard to conduct a survey that 58% of people did not know where their heart was. |
To launch a product in(to) the market |
Introduce something new in the market. |
Summer is the best period to launch a swimwear in the market. |
To meet a deadline |
A time or day by which something must be done. |
We’re working to a tight deadline. |
To outsource |
To subcontract to a foreign country. |
To lower the price, they outsourced the manufacturing. |
Packed with features |
Filled with characteristics. |
The new ANP is packed with extraordinary features. Go to your shop to find out! |
Video settings |
How to set the video: image, contrast, size… |
The remote control enables to change the video settings easily. |
Ultra-thin |
Extremely narrow, with an extremely reduced thickness. |
The ultra-thin screen of the new TV is incredible! |
Available |
Free to work, obtainable. |
The product is available today but we don’t know for how long. |
A range of colors |
An array of colors |
A wide range of colors is available for this camera. |
A must-have fashion accessory |
A piece of equipment from the world of clothing that is absolutely necessary. |
Run to your shop to get this new must-have fashion accessory! |
A brand new design |
A pattern that is totally new. |
The sales team has to work on the brand new desogn of the product. |
A device |
A machine |
Can you tell me what the features of the new device are. |
To call the hotline |
To phone the special line to get some help in case of a problem. |
Impossible to set up my account, I’ll have to call the hotline to solve the problem. |
To look through the intrinsinc manual |
To dig deeper and research into the proper and physical guide. |
Have you looked through the intrinsinc manual before calling the hotline? |
To implement a scheme |
To put in place a pattern. |
The new supervisor will implement a new scheme hoping sales will thrive afterwards. |
A soothing atmosphere |
A calming ambiance. |
In organic shops, you can benefit from a soothing atmosphere. |
To reach a goal |
To arrive to a target. |
I wouldn’t have reached my goals if Naya hadn’t helped me. |
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